Outbound run as a service, not as software.

What Slate GTM is

Slate GTM is a cold email agency for B2B companies that want outbound meetings without building an internal team to get them. We run the whole program: we source and verify the prospect list for each campaign, build and warm a dedicated sending fleet, write the copy, send, and put a person on every reply.

The pricing is the part most people ask about first. Clients pay per qualified sales call. A qualified sales call is defined in the contract before launch: a completed meeting with a decision-maker at a company matching the written ICP, with the client’s offer as the agenda. The price per call is agreed before launch too. There are no setup fees and no long-term contracts.

Your corporate domain never sends a single cold email. Every campaign runs on a separate warmed sending fleet, so a deliverability problem stays contained to infrastructure we own and can replace.

Who runs it

Slate is founder-led. Oleg Pevzner built the outbound operating system and still works directly on client campaigns alongside the engineering team. Before Slate: investment banking at Evercore, then senior product manager at TrueNorth after joining as its 18th employee, then co-founder of a software company that grew past 100,000 users.

Campaign work is not handed off to a junior pod after the sale. The person who scoped your campaign on the strategy call is the person accountable for it running.

How an engagement works

• Strategy call. Thirty minutes. We size the addressable market, review the economics, and outline the work. You get the analysis whether or not you hire us.
• Scope in writing. The ICP, the definition of a qualified sales call, and the price per call are agreed before anything sends.
• Build. Sending domains and inboxes are registered and warmed. Lists are sourced against the agreed ICP, verified, and scored for fit.
• Run. Campaigns send at conservative limits and are monitored daily. Every reply is read, classified, and answered by a person, normally inside the hour.
• Report. Activity, replies, and booked calls are visible in a live client portal.

Clients who leave keep the assets: domains, verified lists, copy, and campaign history. We do not hold the infrastructure hostage at the end of an engagement.

Proof

Two engagements are written up in full, with the real funnel numbers: Benson Law, at 29 referral leads a month from a funnel of 144,806 sourced prospects, and JR Land & Haul, at 79 commercial leads in the first ten weeks of sending.

Clients include Gamma, ReadMe, Vanta, Social Native, Bootcamp.com, GiddyUp, Rellify, Ronin Equity Partners, Benson Law, Blanco CPA + Advisors, JR Land & Haul, Pure Daily Care, AquaSonic, SiteWise, Una Malan, Manshoory Law, Eighty Eight Place, The Exceptional Way, Ekko Media, and Sagebrook Home.

Slate GTM is based in San Francisco, California, and works with clients across the United States.